E Commerce Retailing And Services Essay - 856 Words

E-commerce Retailing and Services 1. Describe three techniques retail merchants use to integrate their online and offline sales channel beyond having an online store. The offline retailers diversify their marketing strategy to succeed on the web. Consumers use computers, tablets, and mobile devices to find the lowest-cost products and to complete a retail transaction. Thus, the retailers have developed a marketing strategy to integrate the online and offline experiences. The three techniques that the retail merchants use to integrate their online and offline include the interactive kiosks; online order of in-store pick-up or home delivery; online order with in-store returns. The self-service retail kiosks use a numerous of methods that include the interactive products’ location in the store, the mobile-friendly payment methods, and the remote location. First, the kiosk has a large screen that allows the users to interact directly with the store website and to locate the products in the store. Second, the kiosk allows the user to scan their products and to make payment via the mobile devices. Finally, the system gives customers the opportunity to reserve the transaction through the website and complete through the in-store kiosk. Consumers order the product through the website and pick it in the store. Moreover, they can buy the product through the web and receive it via home delivery. In the same convenience, customers order the product through the website and return it toShow MoreRelatedCan We Consider Walmart A Fair Competitor?s Online Success?1609 Words   |  7 PagesNot only has Amazon seized the world with its e-commerce strategy, but it is also willing to forego profits to gain market share, making it difficult for Walmart to find a space in the online retailing spotlight. 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