Nike Fuel Band Essay

PED 467 Sports commercialiseing Spring 2012 Sports merchandise Plan: NIKE Fuel batch Eddie T. C. Lam, Ph. D 4/21/2012 Table of Contents 1. Product abbreviation 3 2. food market outline 3 2.1 market place Growth 3 2.2 Trends 4 3. Market Demographics 4 3.1 Demographics 4 3.2 Behavioral Factors 5 4. SWOT Analysis 5 4.1 Strengths 5 4.2 Weaknesses 5 4.3 Opportunities 6 4.4 Threats 6 4.5 Competitors 6 5. Marketing schema 6 5.1Mission 6 5.2 Marketing Objectives 7 5.3 fiscal Objectives 7 5.4 Target Market 7 5.5 Market Positioning 8 5.6 Marketing Strategy 8 5.7Marketing Mix 9 6. mvirtuosotary Analysis and Forecasting 9 6.1 Break-Even Analysis 9 6.2 Financial Forecast 10 6.3 Expenses Forecast 10 6.4 slaying 11 7.Concerns 11 8. References 12 9. Appendices 13 Figure 1. NIKE Fuel unappealing chain 14 Figure 2. NIKE Fuel Band ad 14 1 Product Summary The NIKE Fuel forebode was released by NIKE on February 22, 2012. The Fuel band is a thing umajig that allows the user to track their everyday activities such as walking, running, contend sports, or just cleaning around the house. The users action mechanism is tracked and counted with what NIKE calls NIKE burn down.

What NIKE fuel allows the user to do is set a daily or weekly institutionalise total that they demand to reach (NIKE, 2012). As the user continues with their activities throughout the day, the Fuel band keeps track of their activity, how many calories they put one across burned, and how many steps they have taken (NIKE, 2012). Users enkindle track their progress through an I Phone app or the NIKE+ connect packet that ! is available for download online. The NIKE Fuel Band comes in tierce sizings: small (5.79 inches), medium (6.77 inches), and large (7.76 inches) in circumference (NIKE, 2012). The weighting of the fuel band depends on the size of the band, weighing among .95 ounces to 1.13 ounces. Inside of the fuel band is a three axis accelerometer that tracks the users motion and devil lithium polymer batteries that allows the fuel band...If you want to get a generous essay, order it on our website: OrderCustomPaper.com

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