Corporate Blogs Are they worth having? An ever-increasing number of corporate websites bring embodied the use of intercommunicates to create a more calorie-free interface between their products and their customers. Blogs ar being used by these corporate websites as a customer feed body forth tool, amongst the many other applications that they serve. Nevertheless, it is important to evaluate whether these intercommunicates are honest to the image of the corporate website, or a hindrance in projecting the brand that the phoner is trying to build for its product. In this paper I will be looking at this idea, with specific examples of two websites that have based their branding organisation using blogs as a means of marketing. A paradox that we see a lot of companies are facing, especially with the cause that information spreads on the web, is that they cant seem to keep track of how they are being viewed outside of their confederation. When communication breaks d own between companies and their customers, lineage suffers. It is also common knowledge amongst rational consumers that the face of the participation lies in the way it speaks to its customers. Thus, with the use of corporate web logs, it becomes easier for the high society to track its image online. Even then, corporate blogs dont come without their drawbacks.
The question that arises now is: is it worth it for the company to emcee a blog on its corporate website despite the blog holding the intrinsic value of connecting the company with the opinions that its customers hold of it? Jalopnik.com is a website serving as a blog space for the self-prope! lling industry. Audi AG, a manufacturer of exquisite cars, and a big spendthrift on its research and development department sponsors the website. It brings the latest intelligence agency in the automobile industry through bloggers, who may be either insiders of the industry, specialists in the domain of reviewing recent models of cars, or that anyone who wishes to bureau their experiences with a particular brand of car. Audi...If you want to spend a penny a full essay, order it on our website: OrderCustomPaper.com
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