Situation Analysis

1.Situation Analysis cocoa culture widely spreads in Hong Kong, peculiarly in recent years, every café is full of people and they ar getting to know more(prenominal) than about coffee berry. The number of café in Hong Kong is growing, for examples, Starbucks, one of the famous café chain stores in Hong Kong, opened more than 100 outlets in Hong Kong since 2000. Pacific Coffee and McCafe also dual-lane up 94 stores in 2010. In order to gaining perceptivity in this potential merchandise, WMF is planning to launch a coffee have kittens weapon which is small size and well fitting for the commercialise so as to fulfill the customer inevitably and present value to the customers. WMF has a long history on manufacturing and figure high quality housew ar and started to produce coffee machine in 1927. With their rich experience and the technology, we atomic number 18 expecting to penetrate to the grocery efficaciously and efficiently. 2.

Market Summary ?Target Market ?Coffee drinkers ?Young & Energetic Professionals ? conservative consumers ?Office use market (person who is influencing in office installment purchasing) ?Geographic ?Hong Kong ?Market Demographics ? young-begetting(prenominal) and Female ?Age 25 up ?High encyclopedism Level ?Consumers who see drinking coffee as a lifestyle, it is an pleasant activity ?Strong consuming power willing to spend on coffee ?Market Needs Consumers are looking for trendy design of houseware for enhancing their lifestyle. Additionally, they privilege to have a user friendly and less time consuming whatsi s for making food. WPF is providing the foll! owing important elements to fulfil the consumers needs: ? intersection point Design WMF1 is one of the smallest coffee machines in the orbit with modern, voguish and innovative design. As the size of Hong Kongs apartments is slackly small, consumers are tending to purchasing small cooking appliance. WMF1 provides this requirement upbeat to the consumers. ?Having a high quality brewed coffee in 1 minute Hong Kong life is fast pacing. People...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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