Young Canada Dock Builders

Young Canada Dock Builders marketplaceing Strategy Report YCDB is a moorage distinctive feature company entering an existing market. Its products argon bare-ass and towering tint and its objectives are to establish the denounce puddle through by the cottage market in outfox good for you(p) area and attain more than $300,000 in come in gross revenue. As John Morrison my goal is to analyze different market options open in budget of $10,000 and build a market outline to achieve the drive sales. Market Opportunities/Threats * With the cottage pick up invariably increasing and factors like global warming approach shot into picture, the market is showing a move from fixed docks to be adrift docks. * organisation is also subsidizing manufacturing in Ontario and we can leverage that. * in that respect are 400,000 cottagers and typically they change the dock every 10 years averaging to 40,000 customers a year. * Lumber companies are lower quality and autarkic contractors are very highly priced, which makes them uncompetitive in the cheap specialty market YCDB is targeting. Bauhaus, the only known specialty company, relies on word of mouth and reputation to gain sales. * Market is separate into 3 groups with severally representing 1/3 of sales each season: * Price Sensitive: look for tatty docks with tokenish installation effort.

* Quality Conscious: look for experient and apt companies. Visit trade shows and read magazines and research out the company. * Do it yourself: has passion to build and quality is important . Local forest molar concentration importa! nt. Based on the analysis above, our target market should be the Quality Conscious and Do-it-yourself categories as they urgency quality products and modularity in their build. Product Floats patented by YOK made out of high density polyethylene waxy to eliminate the need for sub-framing which sets it aside from other specialty companies. 2 versions of products are available: 8X32 sq. ft. stock dock and 6X16 sq. ft. standard kit. 6X16 is a...If you want to get a in effect(p) essay, order it on our website: OrderCustomPaper.com

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