Synopsis of Amul

pic Synopsis Of Major Project Report on gross revenue & Distri bution Management Role of Sales and Distribution in AMUL India Guided By-Submitted by- Dr . Alok Mittal Sir Medha Nakhargon MBA 3rd Sem Section- Y Introduction Sales Management-Sales draw offment is a air discipline which is focused on the serviceable application of sales techniques and the management of a firms sales operations. It is an important business function as net sales through the sale of products and serve and resulting profit drive most commercial business.These are also typically the goals and performance indicators of sales management. Sales manager is the typical title of individual whose role is sales management. The role typically involves sales planning, human resources, endowment fund development, leadership and control of resources such as organisational as mountains. Distribution -Overseeing the movement of goods from supplier or manufacturer to point of sale. Distribution management is an over arching term that refers to numerous activities and subprogrames such as packaging, inventory, wareho apply, supply chain and logistics.Effectively managing the entire distribution process is critical to financial success and corporate longevity. The larger a familiarity or the greater the number of supply points a bon ton has, the much it bequeath need to rely on automation to effectively manage the distribution process. Introduction to AMUL Amul is the name dairy cooperative in India. Derived from the Sanskrit article Amulya, Amul means invaluable. Formed in 1946, it is a scrape name managed by an Indian cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. GCMMF), which today is conjointly owned by 3. 03 one million million million milk producers in Gujarat, India. Entrance of Amul pulverization Amul is based in Anand, Gujarat and has been a successful example of cooperative organization. Amul spurred the whiteness Revolution in India which in tu rn made India the largest producer of milk and milk products in the world. It is also the worlds largest vegetarian cheese brand . Amul is the largest food brand in India and worlds largest pouched milk brand with an annual turnover of US $2. 2 billion (2010-11). Currently Unions making up GCMMF possess 3. million producer members with milk collection average of 9. 10 million litres per day. anyway India, Amul has entered overseas food markets such as Mauritius, UAE, USA, Oman, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 did not succeed, but it plans to venture again. Dr Verghese Kurien, former chairman of the GCMMF, is recognised as a learn person behind the success of Amul. On 10 Aug 2006 Parthi Bhatol, chairman of the Banaskantha Union, was take chairman of GCMMF. LITERATURE REVIEW Dr.ErichJoachimsthaler, CEO, Vivaldi Partners and Co author with David Aakerof the seminal keepBRAND LEADERSHIPs ays that this no longer means mere back talk service on the part of the marketers of milk product market. As he points out, perhaps to many a brand marketers chagrin, brands dont occupy much header space. In consumers,but revolves around other(a) interest in their lives. flat as he says companies like AMUL,SANCHI, develop products that fit in to consumers lives sort of than develop products,which they think consumers will preferThe next decade is expect to be quite cataclysmic for milk product market in particular forAMUL, an article by D.Shivakumar, ED of Philips India, captures the essence of the changes that are being wrought. save the refrain is the same. To manage and succeed in tomorrows Brand world in milk line product, marketing teams of AMUL would need tobe far more right brained than left brained they need to be more consumer connected and antiphonary than ever before. Speed, smart thinking and sensitivity will be the skill set ofthe marketer Objectives To estima te market potential and perception towards product. To harness out frequency of consumption of product. To tell apart the awareness among the retailers for the product. To do market analysis in order to study usage patterns and buying demeanour of product. To know the awareness level among the consumers for product. To know the causes of not buying the product. seekMethodology The look for includes meetings with the retailers, consumers and dealers. It includes preparation of the questionnaire to be answered by people for learned the competitive position of Amul in the milk market. The views of the people will be recorded in theresearch as per the questionnaire. ResearchApproachThe objective is to know the competitive position of Amul in the milk market thus in orderto successfully conduct the research the unbiased whim of the parties was desirable. Thus, the research will conducted as the representative of Amul company and sometimes the representatives of the other compa ny like Saurabh or Sanchi in order to have an unbiased opinion of the concerned persons. ResearchInstrument The research instrument is the structured questionnaire explicate for the respondents. The questionnaire will be different for the retailers and dealers and for the consumers there is a different set of questionnaire.There will also the area maps. SAMPLING PLAN How should the respondents be elect? To get the most feasible and accurate result, simple ergodic opportunity consume method was adopted for direct interview ofretailers and cluster sampling was used to communicate the consumers from different apartments of different sectors for the vision. In simple random probability sampling, probability of being chosen as a adjudicate unit for each unit in the people is equal. Each consume unit from the population is chosen randomly. Probabilityofbeingchosenasa hearitdependsuponthepopulation size and no. of sample units to be chosen.While in cluster (area) sampling the popula tion is divided into mutually scoopful groups (such as city blocks, sectors etc. ), and the researcher draws a sample of the groups using random sampling. Sometimes researcher again draws sample units of respondents from selected groups. It is known as devil-step area sampling. Tools for collecting Data Data is generally of two types- a) Primary Data b) Secondary Data Primary Data Those selective information specially stash away for problem in hand. In this study, selective information were collected from primary sources in personal interview of retailers and interaction with consumers by come after method.These methods of data collection are quite popular. These are the major methods of data collection in the research study. Methods of collecting Primary Data- search to Face survey Open handed interview Telephone Survey postal Survey Consumer Panels Experiments Observations Secondary Data Those data which are collected other than helping others and solving problems are k nown as the Secondary data. For example, experient reports, company records, magazines, company website, etc. Methods of collecting secondary data- ? Internal Sources- active Report Distribution Data Shopkeepers Opinions Stock Records Sales Records Accounting Records ? external sources- Government Statistics Specialist Business Organization Consumer database LIMITATIONS This report will have to work under several constraints and limitations. Some of the key limitation are.. 1. The survey will be limited only a small area. 2. at ease sampling will be used as the mode of conducting the research. 3. The sample size of the taken will be small, therefore it can be said that the chosen sample is not the representative of the whole population and this hindered quantitative research. 4.The psychology and temperament of a respondent play a significant role. Some respondents are more sensitive as against others who are more tolerant. A change in the composition of the respondents can instill theanswers adversely or favourably. 5. Respondents may not have been true in answering various questions and may be biased to certain other questions. 6. Out of the whole research and analysis, only three major brands will be highlighted, leaving aside the other non-popular brands. BIBLIOGRAPHY & WEBLIOGRAPHY 1. Marketing Management- Philip Kotler 2. www. google. com 3. www. wikipedia. com 4. www. amul. com pic