Is there an 'ideal' approach to restaurant design and what Essay

Is there an 'ideal' approach to restaurant design and what elements create an emotional attachment to the consumer - Essay Example motional, intellectual or spiritual manner, meaning that people have varying experiences, since experience is a personal internal reaction to the events in the surrounding. Among the modern businesses that have adopted the interior design and customer emotional connection approach are restaurants, which consider this more of business strategy as ideal in improving the customer experience and loyalty. This paper seeks to analyze the interior design in restaurants and to discover how they create an emotional attachment with customers. It investigates the key design factors such as lighting, materials, forms and objects in order to have a deeper understanding as to why people have an emotional attachment to restaurants. It presents an analysis of different theories as proposed by different authors, and compares each of such theories with the other. The analysis details are then used in the determination of the ideal approach to design in restaurants and what elements create an emotional attachment to the consumer. Customers visit restaurants in order to enjoy the food, as well as to have the experiences in business negotiations, communication, together with other ranges of social activities. Therefore, the restaurants offer integrated functions expected of a living room, dining room, courtyard, meeting room, or the playground, and this enhances place attachment for the customers. Place attachment is viewed as â€Å"a positive emotional attachment to a place indicated by individuals through excitement, belonging, satisfaction and dependency they have towards it† ( Maharani, p. 183). In this case, the customer must have a satisfactory experience of all the senses, including the smell, hearing, sight, as well as haptic. In the interior design practices, sight is seen to have a dominant role in the desired customer experience. Therefore, designs give much attention to material, color, illumination, and formation. On the other hand, other senses that include hearing,